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Marketing mix decisions : new perspectives and practices / editors Roger A. Kerin, Rob O'Regan.

by Kerin, Roger A | O'Regan, Rob.

Material type: book Book Publisher: Chicago, Ill. : American Marketing Association, c2008Online access: Click here to access online Availability: Items available for loan: [Call number: 658.8 K39m 2008] (1).

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2.
Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius

by Berkowitz, Eric N | Kerin, Roger A | Hartley, Steven W | Rudelius, William.

Edition: 5thMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 1997Availability: Items available for loan: [Call number: 658.8 B513m 1997] (4).

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