Marketing mix decisions : new perspectives and practices / editors Roger A. Kerin, Rob O'Regan.
Contributor(s): Kerin, Roger A
| O'Regan, Rob.
Material type: 
BookPublisher: Chicago, Ill. : American Marketing Association, c2008Description: xvi, 196 p. : ill. ; 23 cm.ISBN: 0877573301.Subject(s): Marketing | Marketing | MarketingDDC classification: 658.8 Online resources: Click here to access online
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 K39m 2008 (Browse shelf) | 1 | Available |
Includes bibliographical references and index.
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