Essentials of marketing /
By: McCarthy, E. Jerome
| William D. Perreault, Jr.
Material type: 
BookPublisher: Homewood, Ill. : Irwin, 1988Edition: 4th ed.Description: xvi, 512 p. : ill. (some col.) ; 1 computer disk (5 1/4 in.).ISBN: 0256060096; 0256065632 (computer disk).Subject(s): MarketingDDC classification: 658.8 M478e 1988
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 M478e 1988 (Browse shelf) | 1 | Available |
Computer disk contains PLUS software for the computer-aided problems for use with Essentials of marketing, 4th ed.
System requirements for computer disk (version 1.1a): IBM-PC; 128K; DOS 2.0 or later.
Includes index.
Bibliography: p. 475-491.
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