Direct marketing : an integrated approach / William J. McDonald
By: McDonald, William J
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Material type: 
BookSeries: Publisher: Boston : Irwin/McGraw-Hill, 1998Edition: 1st ed.Description: xviii,532p. : ill.ISBN: 0071159510 :.Subject(s): Direct marketing | Marketing strategy; Target marketing; Database marketing; Creative strategy; Telemarketing; International marketing; ProfitabilityDDC classification: 658.84 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.84 M113d 1998 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.84 M113d 1998 (Browse shelf) | 2 | Available |
Business
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