CIU Library and Learning Resources Centre (LLRC)

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1. Cases in marketing management and strategy : an Asia-Pacific perspective / John A. Quelch, Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan

by Quelch, John A | Leong, Siew Meng | Ang, Swee Hoon | Tan, Chin Tiong.

Edition: 1st ed.Material type: book Book Publisher: London : Prentice Hall, 1996Availability: Items available for loan: [Call number: 658.800722 Q3c 1996] (1).

2. Cases in European marketing management / John A. Quelch, Kamran Kashani, Sandra Vandermerwe

by Quelch, John A | Kashani, Kamran | Vandermerwe, Sandra.

Edition: 1st ed.Material type: book Book Publisher: Boston, Mass. : Irwin/McGraw-Hill, 1994Availability: Items available for loan: [Call number: 658.800940722 Q3c 1994] (2).

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