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	1.	Marketing research / David A. Aaker, V. Kumar, George S. Day by Aaker, David A \| Kumar, V \| Day, George S. Edition: 7thMaterial type: Book Publisher: New York : John Wiley, 2005Availability: Items available for loan: [Call number: 658.83 A111m 2002] (2). Place hold Add to cart (remove)
	2.	Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day by Kumar, V \| Aaker, David A \| Day, George S. Edition: 2ndMaterial type: Book Publisher: New York : John Wiley, 2002Availability: Items available for loan: [Call number: 658.83 K96e 2002] (1). Place hold Add to cart (remove)
	3.	Advertising management / Rajeev Batra, John G. Myers, David A. Aaker by Batra, Rajeev \| Myers, John G \| Aaker, David A. Edition: 5thMaterial type: Book Publisher: New Delhi : Prentice-Hall of India, 1999Availability: Items available for loan: [Call number: 659.106 B328a 1999] (2). Lists: Brand Management . Place hold Add to cart (remove)

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