CIU Library and Learning Resources Centre (LLRC)

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1. Strategic marketing management : planning, implementation and control / Richard M.S. Wilson, Colin Gilligan

by Wilson, Richard M.S | Gilligan, Colin.

Edition: 2ndMaterial type: book Book Publisher: New Delhi : Viva Books, 1999Availability: Items available for loan: [Call number: 658.802 W746s 1999] (1).

2. Strategic marketing management 1996-97 : planning and control; analysis and decision / Paul Fifield, Colin Gilligan

by Fifield, Paul | Gilligan, Colin.

Edition: 1st ed.Material type: book Book Publisher: Oxford : Butterworth / Heinemann, 1996Availability: Items available for loan: [Call number: 658.8 F469s 1996] (1).

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