Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
By: Peter, J. Paul
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Contributor(s): Olson, Jerry C.
Material type: 
BookSeries: Publisher: Boston : Irwin/McGraw-Hill, 1999Edition: 5th.Description: xxv,545p. : ill.ISBN: 0256261903 :.Subject(s): Consumer behavior | Marketing strategy; Product; Sales promotion; PricingDDC classification: 658.8342 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8342 P478c 1999 (Browse shelf) | 1 | Available |
Business
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