Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta
By: Loudon, David L
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Contributor(s): Bitta, Albert J. Della.
Material type: 
BookSeries: Publisher: New York : McGraw-Hill, 1993Edition: 4th.Description: xxiii,788p. : ill.ISBN: 0070387672 :.Subject(s): Consumer behavior | Marketing management; Social marketing; Demarketing; Consumer education; Purchasing process; ConsumerismDDC classification: 658.8342 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8342 L886c 1993 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.8342 L886c 1993 (Browse shelf) | 2 | Available |
Business
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