Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
By: Belch, George E
.
Contributor(s): Belch, Michael A.
Material type: 
BookPublisher: New Delhi : Tata McGraw-Hill, 2004Edition: 6th ed.Description: xxvi,779+p : ill.ISBN: 0070581940 :.Subject(s): Advertising | Marketing communication; Sales promotion; Consumer behaviour; Direct marketing; International advertisingDDC classification: 659.1 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 659.1 B427a 2004 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 659.1 B427a 2004 (Browse shelf) | 2 | Available | |
| CIU Library | General Stacks | 659.1 B427a 2004 (Browse shelf) | 3 | Checked out | 03/01/2021 |
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