A preface to marketing management / J. Paul Peter, James H. Donnelly
By: Peter, J. Paul
.
Contributor(s): Donnelly, James H.
Material type: 
BookSeries: Publisher: Boston : Irwin/McGraw-Hill, 2000Edition: 8th.Description: xviii,318p. : ill.ISBN: 0073661511 :.Subject(s): Marketing management | Marketing-Management; Marketing information; Marketing research; Target market; Product management; Advertising; Sales promotion; Selling; Pricing; Global marketingDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Notes | Date due |
|---|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 P478p 2000 (Browse shelf) | 1 | Lost | Lost in 2006 and Write-Off Proposal approved by Hon'ble VC Sir in 7th LLRC Committee Meeting held on 15th July, 2019 |
Business
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