CIU Library and Learning Resources Centre (LLRC)

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1. Services martketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2ndMaterial type: book Book Publisher: New Delhi : Tata/McGraw-Hill, 2001Availability: No items available Lost (1).

2. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2ndMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 2000Availability: No items available Checked out (2).

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