Consumer Behavior : Implications for Marketing Strategy /
By: Neal, Cathy Pascale Quester Del Hawkins
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Material type: 
BookSeries: Publisher: Australia: Irwin/McGraw-Hill, 2004Edition: 4th ed.Description: xxxiii, 668p.: ill 25 cm.ISBN: 9780074713495.Subject(s): Consumer behavior | Marketing strategy; Product; PricingDDC classification: 658.8342 N338c 2004 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8342 N338c 2004 (Browse shelf) | 1 | Available |
Business
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