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Services marketing : integrating customer focus across the firm / Valarie A. Zeithmal, Mary Jo Bitner

by Zeithmal, Valarie A | Bitner, Mary Jo.

Edition: 3rdMaterial type: book Book Publisher: New Delhi : Tata McGraw-Hill Publishing, 2003Availability: Items available for loan: [Call number: 658.8 Z48s 2003] (2).

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2.
Services marketing : integrating customer focus across the firm /

by Zeithmal, Valarie A.: Mary Jo Bitner : Dwayne D. Gremler : Ajay Pandit.

Edition: 7th ed. Material type: book Book Publisher: New Delhi : Tata McGraw-Hill Publishing, 2019Availability: Items available for loan: [Call number: 658.8 Z48s 2021] (3).

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