Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons
By: Dalrymple, Douglas J
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Contributor(s): Parsons, Leonard J.
Material type: 
BookPublisher: New York : John Wiley, 1995Edition: 1st ed.Description: xii,457p. : ill.ISBN: 047158603X.Subject(s): Marketing management | Marketing strategy; Customers; Product; Forecasting; Pricing; Force management; Direct marketing; Advertising; Sales promotion; International marketingDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 D151b 1995 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.8 D151b 1995 (Browse shelf) | 2 | Available | |
| CIU Library | General Stacks | 658.8 D151b 1995 (Browse shelf) | 3 | Available | |
| CIU Library | General Stacks | 658.8 D151b 1995 (Browse shelf) | 4 | Available | |
| CIU Library | General Stacks | 658.8 D151b 1995 (Browse shelf) | 5 | Available | |
| CIU Library | General Stacks | 658.8 D151b 1995 (Browse shelf) | 6 | Available | |
| CIU Library | General Stacks | 658.8 D151b 1995 (Browse shelf) | 7 | Available | |
| CIU Library | General Stacks | 658.8 D151b 1995 (Browse shelf) | 8 | Available | |
| CIU Library | General Stacks | 658.8 D151b 1995 (Browse shelf) | 9 | Available | |
| CIU Library | General Stacks | 658.8 D151b 1995 (Browse shelf) | 10 | Available |
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