Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge
By: Bearden, William O
.
Contributor(s): Ingram, Thomas N | Laforge, Raymond W.
Material type: 
BookSeries: Publisher: Chicago : Irwin, 1995Edition: 1st ed.Description: xlviii,631p. : ill.ISBN: 025611319X.Subject(s): Marketing | Buying behavior; Marketing research; Product; Pricing; Marketing channels; Marketing communicationsDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 B368m 1995 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.8 B368m 1995 (Browse shelf) | 2 | Available | |
| CIU Library | General Stacks | 658.8 B368m 1995 (Browse shelf) | 3 | Available | |
| CIU Library | General Stacks | 658.8 B368m 1995 (Browse shelf) | 4 | Available | |
| CIU Library | General Stacks | 658.8 B368m 1995 (Browse shelf) | 5 | Available |
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