Cases in marketing management and strategy : an Asia-Pacific perspective / John A. Quelch, Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan
By: Quelch, John A
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Contributor(s): Leong, Siew Meng | Ang, Swee Hoon | Tan, Chin Tiong.
Material type: 
BookPublisher: London : Prentice Hall, 1996Edition: 1st ed.Description: xi,507p. : ill.ISBN: 0135770572 :.Subject(s): Marketing management | Marketing strategy; Marketing-Case studies; Marketing programs; Marketing effortDDC classification: 658.800722 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.800722 Q3c 1996 (Browse shelf) | 1 | Available |
Business
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