Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day
By: Kumar, V
.
Contributor(s): Aaker, David A | Day, George S.
Material type: 
BookPublisher: New York : John Wiley, 2002Edition: 2nd.Description: xix,553p. : ill.ISBN: 047142773X :.Subject(s): Marketing research | Data collection; Data analysis; Hypothesis testingDDC classification: 658.83 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.83 K96e 2002 (Browse shelf) | 1 | Available |
Business
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