Advertising research : theory and practice / Joel J. Davis
By: Davis, Joel J
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Material type: 
BookPublisher: New Jersey : Prentice-Hall, 1997Edition: 1st ed.Description: xxiv,695p. : ill.ISBN: 0132218135.Subject(s): Advertising | Advertising - Research; Qualitative research; Questionnaire designDDC classification: 659.1.072 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Notes | Date due |
|---|---|---|---|---|---|---|
| CIU Library | General Stacks | 659.1.072 D261a 1997 (Browse shelf) | 1 | Checked out | Issued on Autumn, 2010 | 10/06/2018 |
Business
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