Customer relationship management : a strategic imperative in the world of e-business / edited by Stanley A. Brown
Material type:
BookPublisher: Toronto : John Wiley, 2000Edition: 1st ed.Description: xxviii,345p. : ill.ISBN: 0471644099 :.Subject(s): Customer relations
| Market intelligent enterprises; Mass customization; Customer strategy; Product strategy; New products; Channel management; Infrastructure strategy; Customer relations management strategy; Knowledge managementDDC classification: 658.812 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.812 C987 2000 (Browse shelf) | 1 | Available |
Business
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