Consumers / Eric Arnould, Linda Price, George Zinkhan
By: Arnould, Eric.
Contributor(s): Price, Linda | Zinkhan, George.
Material type: BookSeries: Publisher: Boston : McGraw-Hill / Irwin, 2004Edition: 2nd.Description: xxv,845+p. : ill.ISBN: 0071214267 :.Subject(s): Consumers | Consumer behavior; Consumer innovationDDC classification: 658.8342 Subject: BusinessItem type | Current location | Call number | Copy number | Status | Date due |
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CIU Library | General Stacks | 658.8342 A765c 2004 (Browse shelf) | 1 | Available | |
CIU Library | General Stacks | 658.8342 A765c (Browse shelf) | 2 | Available |
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