Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner
By: Zeithaml, Valarie A
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Contributor(s): Bitner, Mary Jo.
Material type: 
BookSeries: Publisher: Boston : Irwin/McGraw-Hill, 2000Edition: 2nd.Description: xxviii,620p. : ill.ISBN: 0072312211 :.Subject(s): Service marketing | Customer services; Service industries; Marketing research; Service delivery; Demand; Capacity; Marketing communication; Pricing; Service qualityDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 Z48s 2000 (Browse shelf) | 1 | Checked out | 06/03/2016 |
| CIU Library | General Stacks | 658.8 Z48s 2000 (Browse shelf) | 2 | Checked out | 06/03/2016 |
Business
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