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Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee.

By: Kotler, Philip.
Contributor(s): Lee, Nancy.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Wharton School Pub., c2007Description: xv, 332 p. : ill.ISBN: 0131875159 (hardback : alk. paper); 9780131875159 (hardback : alk. paper); 9780131875159.Subject(s): Government productivity | Public administration | Administrative agenciesDDC classification: 352.7 Online resources: Click here to access online
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Item type Current location Call number Copy number Status Date due
CIU Library General Stacks 352.7 K87m 2007 (Browse shelf) 1 Available

Includes bibliographical references (p. 291-308) and index.

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