CIU Library and Learning Resources Centre (LLRC)

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1. Customer relationship management /

by Peelen, Ed.

Material type: book Book Publisher: New Delhi: Pearson education, c2005Availability: Items available for loan: [Call number: 658.812 P374c 2005] (1).

2. Consumer Behavior : Implications for Marketing Strategy /

by Neal, Cathy Pascale Quester Del Hawkins.

Edition: 4th ed. Material type: book Book Publisher: Australia: Irwin/McGraw-Hill, 2004Availability: Items available for loan: [Call number: 658.8342 N338c 2004] (1).

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