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Authors
- Gorchels, Linda (1)
- Kapoor, Jagdeep (1)
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- CIU Library (2)
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- Branding (1)
- New products-Marketi... (1)
- Product management (1)
- Product Marketing (1)

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	1.	The product manager's handbook : the complete product management resource / Linda Gorchels by Gorchels, Linda. Edition: 2ndMaterial type: Book Publisher: Lincolnwood, Ill. : NTC Business Books, 2000Availability: Items available for loan: [Call number: 658.5 G661p] (2). Place hold Add to cart (remove)
	2.	18 Brand Astras : Using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor by Kapoor, Jagdeep. Edition: 1st ed.Material type: Book Publisher: New Delhi : Response Book, 2003Availability: Items available for loan: [Call number: 658.827 K17b 2003] (2). Lists: Brand Management . Place hold Add to cart (remove)

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