Product management / Donald R. Lahmann, Russell S. Winer
By: Lahmann, Donald R.
Contributor(s): Winer, Russell S.
Material type:
BookSeries: McGraw-Hill / Irwin series in marketing: Publisher: Boston : McGraw-Hill, 2005Edition: 4th.Description: xvi,494p. : ill.ISBN: 0071238328 :.Subject(s): Product management | Marketing planning; Product strategy; Pricing; Promotions; Channel management; Marketing metricsDDC classification: 658.56 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.56 L533p (Browse shelf) | 1 | Available |
Business
2005-04-18
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