CIU Library and Learning Resources Centre (LLRC)

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1. Marketing research / David A. Aaker, V. Kumar, George S. Day

by Aaker, David A | Kumar, V | Day, George S.

Edition: 7thMaterial type: book Book Publisher: New York : John Wiley, 2005Availability: Items available for loan: [Call number: 658.83 A111m] (2).

2. Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day

by Kumar, V | Aaker, David A | Day, George S.

Edition: 2ndMaterial type: book Book Publisher: New York : John Wiley, 2002Availability: Items available for loan: [Call number: 658.83 K96e] (1).

3. Advertising management / Rajeev Batra, John G. Myers, David A. Aaker

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5thMaterial type: book Book Publisher: New Delhi : Prentice-Hall of India, 1999Availability: Items available for loan: [Call number: 659.106 B328a] (2).

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