CIU Library and Learning Resources Centre (LLRC)

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1. Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

by Keller, Kevin Lane.

Edition: 2nd ed.Material type: book Book Publisher: New Delhi : Prentice-Hall of India, 2003Availability: Items available for loan: [Call number: 658.827 K29s] (3). Checked out (2).

2. Strategic brand management / Kevin Lane Keller, Parameswaran, M.G. ; Jacob, Isaac

by Keller, Kevin Lane | Jacob, Isaac | Parameswaran, M.G.

Material type: book Book Publisher: New Delhi : Pearson Education, 2011Availability: No items available Checked out (1).

3. Marketing Mangement: a south asian prespective / Philip Kotler,, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha

by Kotler,, Philip | Keller, Kevin Lane | ; Koshy, Abraham | Jha, Mithileshwar.

Edition: 13th ed.Material type: book Book Publisher: New Delhi : Pearson and Prentice Hall of India, 2009Availability: Items available for loan: [Call number: 658.8 K848m] (2).

4. Marketing management : With Cases / Philip Kotler : Kevin Lane Keller

by Kotler,, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: book Book Publisher: New Delhi : Pearson, 2016Availability: Items available for loan: [Call number: 658.8 K87m 2016] (2). Checked out (1).

5. Marketing management / Philip Kotler,, Kevin Lane Keller

by Kotler,, Philip | Keller, Kevin Lane.

Edition: 12 ed.Material type: book Book Publisher: New Delhi : Prentice Hall of India, 2006Availability: Items available for loan: [Call number: 658.8 K848m] (4). Checked out (1).

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