CIU Library and Learning Resources Centre (LLRC)

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1. Sales force management / Gilbert A. Churchill, Neil M. Ford, Orville C. Walker

by Churchill, Gilbert A | Ford, Neil M | Walker, Orville C.

Edition: 5thMaterial type: book Book Publisher: Chicago : Irwin, 1997Availability: Items available for loan: [Call number: 658.81 C563s 1997] (5).

2. Product management / Donald R. Lehmann, Russell S. Winer

by Lehmann, Donald R | Winer, Russell S.

Edition: 4thMaterial type: book Book Publisher: Boston : McGraw-Hill, 2005Availability: No items available Checked out (1).

3. Product management / Donald R. Lahmann, Russell S. Winer

by Lahmann, Donald R | Winer, Russell S.

Edition: 4thMaterial type: book Book Publisher: Boston : McGraw-Hill, 2005Availability: Items available for loan: [Call number: 658.56 L533p] (1).

4. Product management / Donald R. Lehmann, Russell S. Winer

by Lehmann, Donald R | Winer, Russell S.

Edition: 4thMaterial type: book Book Publisher: Boston : McGraw-Hill, 2005Availability: Items available for loan: [Call number: 658.56 L533p] (1).

5. Product design and development / Karl T. Ulrich, Steven D. Eppinger

by Ulrich, Karl T | Eppinger, Steven D.

Edition: 3rdMaterial type: book Book Publisher: New Delhi : Tata McGraw-Hill Publishing, 2004Availability: Items available for loan: [Call number: 658.5752 U45p] (1).

6. Pricing : making profitable decisions / Kent B. Monroe

by Monroe, Kent B.

Edition: 3rdMaterial type: book Book Publisher: Boston : McGraw-Hill / Irwin, 2003Availability: Items available for loan: [Call number: 658.816 M753p 2003] (1).

7. Pricing : making profitable decisions / Kent B. Monroe

by Monroe, Kent B.

Edition: 3rdMaterial type: book Book Publisher: Boston : McGraw-Hill / Irwin, 2003Availability: No items available Checked out (1).

8. New products management / C. Merle Crawford

by Crawford, C. Merle.

Edition: 5thMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 1997Availability: Items available for loan: [Call number: 658.575 C899n 1997] (3).

9. Marketing research : within a changing information environment / Joseph F. Hair, Robert P. Bush, David J. Ortinau

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Edition: 2ndMaterial type: book Book Publisher: Boston : McGraw-Hill / Irwin, 2003Availability: Items available for loan: [Call number: 658.83 H149m] (1).

10. Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge

by Bearden, William O | Ingram, Thomas N | Laforge, Raymond W.

Edition: 1st ed.Material type: book Book Publisher: Chicago : Irwin, 1995Availability: Items available for loan: [Call number: 658.8 B368m 1995] (5).

11. Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

by Bearden, William O | Ingram, Thomas N | LaForge, Raymond W.

Edition: 4thMaterial type: book Book Publisher: Boston : McGraw-Hill /Irwin, 2004Availability: Items available for loan: [Call number: 658.8 B368m 2004] (2).

12. Marketing management : text and cases / Robert J. Dolan

by Dolan, Robert J.

Edition: 1st ed.Material type: book Book Publisher: Boston : McGraw-Hill /Irwin , 2002Availability: Items available for loan: [Call number: 658.8 D659m] (2).

13. Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly

by Peter, J. Paul | Donnelly, James H.

Edition: 6thMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 2001Availability: Items available for loan: [Call number: 658.8 P478m 2001] (1).

14. Marketing management : a strategic decision-making approach / Harper W. Boyd, Orville C. Walker, John Mullins, Jean-Claude Larreche

by Boyd, Harper W | Walker, Orville C | Mullins, John | Larreche, Jean-Claude.

Edition: 4thMaterial type: book Book Publisher: Boston : McGraw-Hill / Irwin, 2002Availability: No items available

15. Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche

by Mullins, John W | Walker, Orville C | Boyd, Harper W | Larreche, Jean-Claude.

Edition: 5thMaterial type: book Book Publisher: Boston : McGraw-Hill / Irwin, 2005Availability: Items available for loan: [Call number: 658.8 B789m] (1).

16. Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche

by Boyd, Harper W | Walker, Orville C | Larreche, Jean-Claude.

Edition: 2ndMaterial type: book Book Publisher: Chicago : Irwin, 1995Availability: Items available for loan: [Call number: 658.8 B789m 1995] (3). Withdrawn (12).

17. Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius

by Berkowitz, Eric N | Kerin, Roger A | Hartley, Steven W | Rudelius, William.

Edition: 5thMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 1997Availability: Items available for loan: [Call number: 658.8 B513m 1997] (4).

18. International marketing / Pholip R. Cateora, John L.

by Cateora, Pholip R | Craham, John L.

Edition: 12th ed.Material type: book Book Publisher: Boston : McGrow-Hill / Irwin, 2005Availability: Items available for loan: [Call number: 658.84 C283i 2005] (3).

19. Fundamentals of selling : customers for life / Charles M. Futrell

by Futrell, Charles M.

Edition: 5thMaterial type: book Book Publisher: Chicago : Irwin, 1996Availability: Items available for loan: [Call number: 658.85 F949f 1996] (4).

20. Consumers / Eric Arnould, Linda Price, George Zinkhan

by Arnould, Eric | Price, Linda | Zinkhan, George.

Edition: 2ndMaterial type: book Book Publisher: Boston : McGraw-Hill / Irwin, 2004Availability: Items available for loan: [Call number: 658.8342 A765c 2004] (2).

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