Cases in marketing management / Kenneth Bernhardt, Thomas C. Kinnear
By: Bernhardt, Kenneth.
Contributor(s): Kinnear, Thomas C.
Material type:
BookSeries: The Irwin series in marketing: Publisher: Boston : Irwin/McGraw-Hill, 1997Edition: 7th.Description: xiv,665p. : ill.ISBN: 0256204640 :.Subject(s): Marketing management-Case studies | Marketing-decision making-Case studies; Marketing information; Forecasting; Product management; PromotionDDC classification: 658.9 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.9 B527c (Browse shelf) | 1 | Checked out | 10/06/2018 |
Business
2002-06-10
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