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18 Brand Astras : Using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor
by Kapoor, Jagdeep. Edition: 1st ed.Material type: Book Publisher: New Delhi : Response Book, 2003Availability: Items available for loan: [Call number: 658.827 K17b 2003] (2).
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Advanced brand management : from vision to valuation / Paul Temporal
by Temporal, Paul. Edition: 1st ed.Material type: Book Publisher: Singapore : John Wiley, 2002Availability: Items available for loan: [Call number: 658.827 T284a] (1).
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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker
by Batra, Rajeev | Myers, John G | Aaker, David A. Edition: 5thMaterial type: Book Publisher: New Delhi : Prentice-Hall of India, 1999Availability: Items available for loan: [Call number: 659.106 B328a] (2).
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Beyond branding / edited by Nicholas Ind.
by Ind, Nicholas. Edition: 1st ed.Material type: Book Publisher: London, UK ; Sterling, VA : Kogan Page, 2008Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: [Call number: 658.827 I38b 2008] (1).
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Brand child : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom, Patricia B Seybold
by Lindstrom, Martin | Seybold, Patricia B. Edition: 1st ed.Material type: Book Publisher: London : Kogan Page, 2003Availability: Items available for loan: [Call number: 658.834083 L748b] (1).
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Brand management : Principles and Practices /
by Dutta, Kirti. Edition: 1st ed.Material type: Book Publisher: New Delhi : Oxford, 2012Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: [Call number: 658.827 D979b 2012] (6). Checked out (1).
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Brand management : the Indian context / Y L R Moorthi
by Moorthi, Y L R. Edition: 1st ed.Material type: Book Publisher: New Delhi : Vikas Publishing, 2000Availability: No items available Checked out (1).
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Brand management /
by Sagar, Mahim | Deepali Sing | D. P. Agrawal | Achintya Gupta. Material type: Book Publisher: New delhi : Ann Book, 2009Availability: Items available for loan: [Call number: 658.827 S129b 2009] (2).
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Brand warriors : corporate leaders share their winning strategies / edited by Fiona Gilmore Edition: 1st ed.Material type: Book Publisher: London : Profile Books, 1999Availability: Items available for loan: [Call number: 658.827 B817] (1).
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Branded beauty : how marketing changed the way we look / Mark Tungate.
by Tungate, Mark. Edition: 1st ed.Material type: Book Publisher: Philadelphia, PA : Kogan Page, c2011Availability: Items available for loan: [Call number: 658.827 T926b 2011] (1).
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Branding across borders : a guide to global brand marketing / James R. Gregory
by Gregory, James R. Edition: 1st ed.Material type: Book Publisher: Chicago : McGraw-Hill, 2002Availability: Items available for loan: [Call number: 658.827 G822b] (2).
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Branding in asia : the creation, development and management of asian brands for the global market / Paul Temporal
by Temporal, Paul. Edition: 1st ed.Material type: Book Publisher: Signapore : John Wiley, 2001Availability: No items available Checked out (1).
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Brands : visions and values / edited by John Goodchild, Clive Callow
by Callow, Clive, ed. Edition: 1st ed.Material type: Book Publisher: Chichester : John Wiley, 2001Availability: Items available for loan: [Call number: 658.827 B817] (1).
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Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Dunn
by Davis, Scott M | Dunn. Edition: 1st ed.Material type: Book Publisher: San Francisco : John Wiley / Jossey Bass, 2002Availability: Items available for loan: [Call number: 658.827 D261b] (1).
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Corporate reputation, the brand & the bottom line : Powerful proven communication strategies for maximizing value / Roger Haywood.
by Haywood, Roger | Haywood, Roger. Edition: 3rd ed.Material type: Book Publisher: London ; Sterling, VA : Kogan Page, c2006Online access: Click here to access online Availability: Items available for loan: [Call number: 659.2 H427c 2006] (2).
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Deep branding on the internet : applying heat and pressure online to ensure a lasting brand / Marc Braunstein, Edward H. Levine
by Braunstein, Marc | Levine, Edward H. Edition: 1st ed.Material type: Book Publisher: Singapore : Addison Wesley Longman, 2000Availability: Items available for loan: [Call number: 658.800285 B825d] (2).
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From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony
by de Chernatony, Leslie. Edition: 1st ed.Material type: Book Publisher: Oxford : Butterworth Heinemann, 2001Availability: Items available for loan: [Call number: 658.827 C521f] (1).
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Internet marketing : building advantage in a networked economy / Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworki, Aileen M. Cahill
by Mohammed, Rafi | Fisher, Robert J | Jaworki, Bernard J | Cahill, Aileen M. Edition: 1st ed.Material type: Book Publisher: Boston : McGraw Hill / Irwin/ Marketspace U, 2002Availability: Items available for loan: [Call number: 658.84 M697i] (1).
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Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes
by Schultz, Don E | Barnes, Beth E. Edition: 5thMaterial type: Book Publisher: Lincolnwood, Ill. : NTC Business Books, 2001Availability: Items available for loan: [Call number: 658.802 S387s] (1).
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
by Keller, Kevin Lane. Edition: 2nd ed.Material type: Book Publisher: New Delhi : Prentice-Hall of India, 2003Availability: Items available for loan: [Call number: 658.827 K29s] (3). Checked out (2).
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