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Strategic brand management / Kevin Lane Keller, Parameswaran, M.G. ; Jacob, Isaac
by Keller, Kevin Lane | Jacob, Isaac | Parameswaran, M.G. Material type:  Book Publisher: New Delhi : Pearson Education, 2011Availability: No items available Checked out (1).
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The 11 immutable laws of Internet branding / Al Ries and Laura Ries.
by Ries, Al | Ries, Laura. Edition: 1st ed.Material type: Book Publisher: London : Profile Books, c2000Other title: Eleven immutable laws of Internet branding.Availability: Items available for loan: [Call number: 658.827 R559i 2000] (1).
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The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi
by Marconi, Joe. Edition: 1st ed.Material type: Book Publisher: Lincolnwood, Ill. : NTC Business Books, 2001Availability: Items available for loan: [Call number: 658.827 M321b] (2). Checked out (1).
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What's in a brand : building brand equity through advertising / John Philip Jones
by Jones, John Philip. Edition: 1st ed.Material type: Book Publisher: New Delhi : Tata McGraw-Hill, 1998Availability: Items available for loan: [Call number: 659.1 J77w] (1).
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What's in a name? : advertising and the concept of brands / John Philip Jones, Jan S. Slater
by Jones, John Philip | Slater, Jan S. Edition: 2ndMaterial type: Book Publisher: New Delhi : Prentice-Hall of India, 2003Availability: Items available for loan: [Call number: 658.827 J76w] (1).
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