000 00783nam a2200205 a 4500
999 _c1013
_d1013
020 _a04711238110471123803
082 0 4 _a658.83
100 1 _aHester, Edward L.
_920662
245 0 0 _aSuccessful marketing reaearch : the complete to getting and using essential information about your customers and competitors /
_cEdward L. Hester
250 _a1st ed.
260 _aNew York :
_bJohn Wiley,
_c1996.
300 _axv,240p. :
_bill
520 0 _aBusiness
650 1 7 _aMarketing research
_920663
650 2 7 _aMarket research; Business; Advertising; Media; Trade; Marketing plan; Communication; Customer; Marketing information systems
_920664
942 _cBK