| 000 | 00757nam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c1014 _d1014 |
||
| 020 | _a0844230154 | ||
| 082 | 0 | 4 | _a659.113 |
| 100 | 1 |
_aSchultz, Don E. _920665 |
|
| 245 | 0 | 0 |
_aStrategic advertising campaigns / _cDon E. Schultz, Beth E. Barnes |
| 250 | _a4th | ||
| 260 |
_aLincolnwood, Ill. : _bNTC Business Books, _c1995. |
||
| 300 |
_axxvi,370p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aStrategic advertising _920666 |
| 650 | 2 | 7 |
_aAdvertising campaigns; Consumer research; Campaign strategy; Communication; Sales promotion; Direct marketing; Media; Campaign management _920667 |
| 700 | 1 |
_aBarnes, Beth E. _917970 |
|
| 942 | _cBK | ||