| 000 | 00706nam a2200193 a 4500 | ||
|---|---|---|---|
| 999 |
_c1065 _d1065 |
||
| 020 | _a0073661511 : | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aPeter, J. Paul _921385 |
|
| 245 | 0 | 0 |
_aA preface to marketing management / _cJ. Paul Peter, James H. Donnelly |
| 250 | _a8th | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c2000. |
||
| 300 |
_axviii,318p. : _bill |
||
| 490 | 1 | _aIrwin/McGraw-Hill series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing management _921386 |
| 650 | 2 | 7 |
_aMarketing-Management; Marketing information; Marketing research; Target market; Product management; Advertising; Sales promotion; Selling; Pricing; Global marketing _921387 |
| 700 | 1 |
_aDonnelly, James H. _93739 |
|
| 942 | _cBK | ||