| 000 | 00790nam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c1686 _d1686 |
||
| 020 | _a0075610280 | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aPerreault, William D. _925206 |
|
| 245 | 0 | 0 |
_aApplications in basic marketing : clippings from the popular business press / _cWilliam D. Perreault, E. Jerome McCarthy |
| 250 | _a1st ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1999. |
||
| 300 |
_aix,176p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aBasic marketing _925207 |
| 650 | 2 | 7 |
_aGlobal economy; Marketing environment; Buyer behavior; Product; Sales promotion; Price; Marketing strategy; Marketing ethics _925208 |
| 700 | 1 |
_aMcCarthy, E. Jerome _914021 |
|
| 942 | _cBK | ||