000 00646nam a2200205 a 4500
999 _c1747
_d1747
020 _a8178083523 :
082 0 4 _a658.8
100 1 _aLovelock, Christopher
_910262
245 0 0 _aServices marketing : people, technology, strategy /
_cChristopher Lovelock
250 _a4th
260 _aDelhi :
_bAddison Wesley Longman,
_c2001.
300 _axviii,717p. :
_bill
520 0 _aBusiness
650 1 7 _aService marketing
_926636
650 2 7 _aService management; Customer; Competitive market
_926637
942 _cBK