| 000 | 00851nam a2200229 a 4500 | ||
|---|---|---|---|
| 008 | 110328s2000 a g 000 eng d | ||
| 020 |
_a0324006616 : _cTk.1265 |
||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a659.1 _219 |
| 100 | 1 | _aO'Guinn, Thomas C. | |
| 245 | 0 | 0 |
_aAdvertising / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik |
| 250 | _a2nd | ||
| 260 |
_aCincinnati : _bSouth-Western College Publishing, _c2000. |
||
| 300 |
_axxxvii,694p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 556 | _a2002-01-23 | ||
| 650 | 1 | 7 |
_aAdvertising _2Spines |
| 650 | 2 | 7 |
_aBusiness; Society; Advertising environment; Evolution; Structure; Advertising industry; Planing; Consumer behavior; Market; Advertising research; Production; Media; Internet; Sales _2Spines |
| 700 | 1 | _aAllen, Chris T. | |
| 700 | 1 | _aSemenik, Richard J. | |
| 999 |
_c1749 _d1749 |
||