| 000 | 00715nam a2200205 a 4500 | ||
|---|---|---|---|
| 008 | 110328s1997 a g 000 eng d | ||
| 020 | _a0471310123 | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a647.940688 _219 |
| 100 | 1 | _aReich, Allen Z. | |
| 245 | 0 | 0 |
_aMarketing management for the hospitality industry : a strategic approach / _cAllen Z. Reich |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bJohn Wiley, _c1997. |
||
| 300 |
_axix,530p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 556 | _a2002-05-15 | ||
| 650 | 1 | 7 |
_aHospitality industry-Marketing _2Spines |
| 650 | 2 | 7 |
_aStrategic market management; Marketing informatio0n systems; Marketing research; Management by objectives _2Spines |
| 999 |
_c1901 _d1901 |
||