000 00745nam a2200229 a 4500
008 110328s1998 a g 000 eng d
020 _a0137833660 :
_cTk.1657.50
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a659.1
_219
100 1 _aWells, William
245 0 0 _aAdvertising : principles practice /
_cWilliam Wells, John Burnett, Sandra Moriarty
250 _a4th
260 _aNew Jersey :
_bPrentice-Hall,
_c1998.
300 _axxi,731p. :
_bill.
520 0 _aBusiness
556 _a2002-08-22
650 1 7 _aAdvertising
_2Spines
650 2 7 _aAdvertising foundation; Advertising media; Creating advertising; Advertising operations
_2Spines
700 1 _aBurnett, John
700 1 _aMoriarty, Sandra
999 _c2048
_d2048