| 000 | 00755nam a2200217 a 4500 | ||
|---|---|---|---|
| 008 | 110328s2001 a g 000 eng d | ||
| 020 | _a0075610310 | ||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.8 _219 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 0 | 0 |
_aApplications in basic marketing : clippings from the popular business press / _cWilliam D. Perreault, E. Jerome McCarthy |
| 250 | _a1st ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c2001. |
||
| 300 |
_aix,246p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 556 | _a2003-01-20 | ||
| 650 | 1 | 7 |
_aMarketing _2Spines |
| 650 | 2 | 7 |
_aMarketing environment; Buyer behavior; Product; Place; Promotion; Price; Marketing strategies _2Spines |
| 700 | 1 | _aMcCarthy, E. Jerome | |
| 999 |
_c2107 _d2107 |
||