| 000 | 00639nam a2200193 a 4500 | ||
|---|---|---|---|
| 999 |
_c2159 _d2159 |
||
| 020 | _a8120321278 | ||
| 082 | 0 | 4 | _a659.1 |
| 100 | 1 |
_aWells, William _99856 |
|
| 245 | 0 | 0 |
_aAdvertising : principles practice / _cWilliam Wells, John Burnett, Sandra Moriarty |
| 250 | _a5th | ||
| 260 |
_aNew Delhi : _bPrentice-Hall of India, _c2000. |
||
| 300 |
_axvii,562p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aAdvertising _99857 |
| 650 | 2 | 7 |
_aPlanning; Strategy; Advertising media; Creating advertising; Integrating marketing; International marketing _99858 |
| 700 | 1 |
_aBurnett, John _91182 |
|
| 700 | 1 |
_aMoriarty, Sandra _99859 |
|
| 942 | _cBK | ||