000 | 00681nam a2200217 a 4500 | ||
---|---|---|---|
008 | 110328s2001 a g 000 eng d | ||
020 |
_a0750652365 : _cTk.892.50 |
||
040 |
_aBD-DhIUB _cBD-DhIUB |
||
082 | 0 | 4 |
_a658.802 _219 |
100 | 1 | _aDrummond, Graeme | |
245 | 0 | 0 |
_aStrategic marketing : planning and control / _cGraeme Drummond, John Ensor |
250 | _a2nd | ||
260 |
_aOxford : _bButterworth / Heinemann, _c2001. |
||
300 |
_axiv,304p. : _bill |
||
520 | 0 | _aBusiness | |
556 | _a2003-04-17 | ||
650 | 1 | 7 |
_aStrategic marketing _2Spines |
650 | 2 | 7 |
_aMarketing-Management; Strategic analysis; Innovation _2Spines |
700 | 1 | _aEnsor, John | |
999 |
_c2215 _d2215 |