000 00681nam a2200217 a 4500
008 110328s2001 a g 000 eng d
020 _a0750652365 :
_cTk.892.50
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.802
_219
100 1 _aDrummond, Graeme
245 0 0 _aStrategic marketing : planning and control /
_cGraeme Drummond, John Ensor
250 _a2nd
260 _aOxford :
_bButterworth / Heinemann,
_c2001.
300 _axiv,304p. :
_bill
520 0 _aBusiness
556 _a2003-04-17
650 1 7 _aStrategic marketing
_2Spines
650 2 7 _aMarketing-Management; Strategic analysis; Innovation
_2Spines
700 1 _aEnsor, John
999 _c2215
_d2215