| 000 | 00730nam a2200217 a 4500 | ||
|---|---|---|---|
| 008 | 110328s2002 a g 000 eng d | ||
| 020 |
_a9814126217 : _cTk.487.50 |
||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.8 _219 |
| 100 | 1 | _aDalrymple, Douglas J. | |
| 245 | 0 | 0 |
_aMarketing management : text and cases / _cDouglas J. Dalrymple, Leonard J. Parsons |
| 250 | _a7th | ||
| 260 |
_aNew York : _bJohn Wiley, _c2002. |
||
| 300 |
_axii,707p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 556 | _a2003-04-17 | ||
| 650 | 1 | 7 |
_aMarketing management _2Spines |
| 650 | 2 | 7 |
_aMarketing strategy; Services marketing; Pricing; Direct marketing; International marketing _2Spines |
| 700 | 1 | _aParsons, Leonard J. | |
| 999 |
_c2219 _d2219 |
||