000 00735nam a2200229 a 4500
008 110328s1996 a g 000 eng d
020 _a0415118913 :
_cTk.1519.05
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.802
_219
100 1 _aDibb, Sally
245 0 0 _aThe marketing planning workbook : effective marketing for marketing managers /
_cSally Dibb, Lyndon Simkin, John Bradley
250 _a1st ed.
260 _aLondon :
_bRoutledge,
_c1996.
300 _axxx,224p. :
_bill
520 0 _aBusiness
556 _a2003-04-21
650 1 7 _aMarketing-Planning
_2Spines
650 2 7 _aMarketing environment; Marketing strategy
_2Spines
700 1 _aSimkin, Lyndon
700 1 _aBradley, John
999 _c2222
_d2222