| 000 | 00698nam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c2350 _d2350 |
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| 020 | _a047142773X : | ||
| 082 | 0 | 4 | _a658.83 |
| 100 | 1 |
_aKumar, V. _918175 |
|
| 245 | 0 | 0 |
_aEssentials of marketing research / _cV. Kumar, David A. Aaker, George S. Day |
| 250 | _a2nd | ||
| 260 |
_aNew York : _bJohn Wiley, _c2002. |
||
| 300 |
_axix,553p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing research _918176 |
| 650 | 2 | 7 |
_aData collection; Data analysis; Hypothesis testing _918177 |
| 700 | 1 |
_aAaker, David A. _915929 |
|
| 700 | 1 |
_aDay, George S. _97850 |
|
| 942 | _cBK | ||