| 000 | 00847nam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c2358 _d2358 |
||
| 020 | _a0071129162 : | ||
| 082 | 0 | 4 | _a658.802 |
| 100 | 1 |
_aBowersox, Donald J. _918188 |
|
| 245 | 0 | 0 |
_aStrategic marketing channel management / _cDonald J. Bowersox, M. Bixby Cooper |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c1992. |
||
| 300 |
_axix,488p. : _bill |
||
| 490 | 1 | _aMcGraw-Hill series in management | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing channel _918189 |
| 650 | 2 | 7 |
_aManufacturing; Strategic marketing; Marketing design; Logistics design; Planning; Negotiation; Channel management _918190 |
| 700 | 1 |
_aCooper, M. Bixby _98567 |
|
| 942 | _cBK | ||