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_aPayne, Adrian _911067 |
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| 245 | 0 | 0 |
_aThe essence of services marketing / _cAdrian Payne |
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bPrentice-Hall of India, _c1993. |
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_ax,253p. : _bill |
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| 490 | 1 | _aThe Prentice Hall essence of management series | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aServices marketing _922054 |
| 650 | 2 | 7 |
_aMarketing mix _922055 |
| 942 | _cBK | ||