000 00780nam a2200253 a 4500
999 _c2840
_d2840
020 _a0071214267 :
082 0 4 _a658.8342
100 1 _aArnould, Eric
_926409
245 0 0 _aConsumers /
_cEric Arnould, Linda Price, George Zinkhan
250 _a2nd
260 _aBoston :
_bMcGraw-Hill / Irwin,
_c2004.
300 _axxv,845+p. :
_bill
490 1 _aMcGraw-Hill / Irwin series in marketing
520 0 _aBusiness
650 1 7 _aConsumers
_926410
650 2 7 _aConsumer behavior; Consumer innovation
_926411
700 1 _aPrice, Linda
_926412
700 1 _aZinkhan, George
_926413
942 _cBK