| 000 | 00775nam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c2917 _d2917 |
||
| 020 | _a0750629142 | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aFifield, Paul _920308 |
|
| 245 | 0 | 0 |
_aStrategic marketing management 1996-97 : planning and control; analysis and decision / _cPaul Fifield, Colin Gilligan |
| 250 | _a1st ed. | ||
| 260 |
_aOxford : _bButterworth / Heinemann, _c1996. |
||
| 300 |
_axvi,371p. : _bill |
||
| 490 | 1 | _aThe marketing series | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing management _920589 |
| 650 | 2 | 7 |
_aStrategic planning; Marketing strategy _920590 |
| 700 | 1 |
_aGilligan, Colin _916457 |
|
| 942 | _cBK | ||